An innovative laboratory at the cutting edge of research in the USA


An innovative laboratory at the cutting edge of research in the USA.
ID Beauty holds a 70% stake in the US-based laboratory AG Labs.

Based in New Jersey, AG Labs specialises in formulating and creating highly effective anti-ageing cosmetic products.

AG Labs maintains a strong focus on innovation and international market trends, supported by one of the best research teams in the United States. As well as submitting its own technological innovations to ID Beauty, the laboratory also responds to the company's specific requests.

A rapid and responsive operation, AG Labs guarantees products of exceptional quality, in terms of both texture and reliability.
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Efficacy and safety tests carried out by independent laboratories

All products are tested by independent laboratories in the USA: AMA*. Tests are carried out on the final formula of each product.

*The laboratory AMA conducts legal and clinical assessments in the USA on the safety and efficacy of cosmetic, pharmaceutical and nutritional products.